Rizette is inspired by the French word "Risette" which means pure smile. Rizette as a brand aims to create a beauty that reminds of pure nature and bright smile. Rizette develops cosmetics to solve skin troubles. They carefully select the ingredients unlike other cosmeceutical companies. Lioele Laboratory, which produces Rizette products, has its own patented ingredients, which have anti-ageing and whitening properties, and continues its research on developing effective cosmetic ingredients.